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Crackle, LLC

Formerly	Grouper (2004–2007) Sony Crackle (2018–2019)
Company type	Subsidiary
Industry	Entertainment
Founded	2004; 20 years ago (2004) (as Grouper) May 4, 2007; 17 years ago (2007-05-04) (as Crackle)
Founders	Josh Felser Dave Samuel Mike Sitrin Aviv Eyal
Headquarters	Culver City, California , United States
Area served	United States
Services	Digital streaming
Members	40 million monthly active users (as of January 1, 2022)
Parent	Chicken Soup for the Soul Entertainment
Website	crackle.com

Crackle, formerly named Grouper and Sony Crackle, is an American video streaming service founded in 2004. The service was purchased by Sony Pictures in 2006 and was renamed as Crackle. In 2018, the name was changed to Sony Crackle.^[1] Sony sold a majority stake to Chicken Soup for the Soul in March 2019, and the name was changed back to Crackle.^[2][3]

History

Grouper was founded in 2004 by Josh Felser, Dave Samuel, Mike Sitrin, and Aviv Aiyal. Later, Sony purchased it in August 2006 for $65 million.^[4][5] In July 2007, Sony rebranded Grouper as Crackle, a multi-platform video-entertainment network and studio, and in late 2008 appointed Eric Berger as general manager.^{[5][6][7][8][4]}

In March 2011, Crackle launched its streaming services on Bravia TVs, the Playstation 3, Roku boxes, and Sony Blu-ray players. It also partnered with Xbox Live and added its content to Xbox 360.^{[9][10][11][12]}

In January 2012, Crackle added Animax to its content for users in the US and Canada,^[12][13] and later by the end of 2013, Animax branding was removed.^[14]

In June 2013, it released an app for the Blackberry 10 platform and added its content to the Apple TV set-top box.^{[15][16][17][18]}

On April 1, 2014, Sony Pictures Television ceased its Crackle operations in the UK and Australia.^[19][20] In Australia, Crackle became the free-to-air home of Sony's popular American soap opera Days of Our Lives, following the end of its run with the television broadcaster Nine Network.^[21] The same month, Crackle announced the creation of Sports Jeopardy!, a sports-themed version of the game show Jeopardy! hosted by Dan Patrick, and a new feature called "Always On," an ad-supported internet television channel similar to Vevo TV.^[22]

On April 14, 2015, Crackle announced a new feature called "Always On"; an ad-supported, internet television channel similar to Vevo TV. Crackle also announced its first animated series, SuperMansion; their first hour-long scripted drama, The Art of More; and Joe Dirt 2: Beautiful Loser, a sequel to 2001's Joe Dirt.^[23] On October 8, 2015, Crackle premiered SuperMansion, a stop-motion animated comedy television series created by Matthew Senreich and Zeb Wells. The series stars the voices of Bryan Cranston, Heidi Gardner, Tucker Gilmore, Keegan-Michael Key, Tom Root, Yvette Nicole Brown, Wells, and Jillian Bell.^{[citation needed]}

In 2017, Crackle announced the platform had greenlit an original drama, The Oath, written and created by former Los Angeles County Sheriff's deputy Joe Halpin. Executive produced by Curtis "50 Cent" Jackson and his G-Unit Film & Television Inc., the drama series stars Sean Bean, Ryan Kwanten, Cory Hardrict, Arlen Escarpeta, Katrina Law, and J.J. Soria, and premiered on March 8, 2018.^{[citation needed]}

In spring 2018, the company's name was changed to Sony Crackle; in March 2019, Sony sold its majority stake in Sony Crackle to Chicken Soup for the Soul Entertainment, and the name was changed to Crackle again.^[2][24] Subsequently, on December 15, 2020, Sony sold its remaining stake in Crackle, giving full control to Chicken Soup for the Soul.^[25][26]

In April 2023, Chicken Soup for the Soul Entertainment announced that they will be releasing Crackle Connex, an advertising sales platform for Connex, allowing advertisers to measure and track performance of advertisements on the platform.^[27]

On April 23, 2024, Chicken Soup for the Soul announced a $636.6 million loss in 2023, and warned that without any options to generate additional financing, the company may be forced to liquidate or pause operations, and seek a potential Chapter 11 bankruptcy protection filing. Chicken Soup for the Soul reported a yearly revenue of $104 million with its Crackle brand, a 28% decline.^[28]

Programming

Crackle is owned by Chicken Soup for the Soul Entertainment. Other Crackle Plus VOD platforms include Popcornflix (AVOD), Truli, and Pivotshare (SVOD platform).^[29] Crackle features programming in the following genres: action, comedy, crime, drama, horror, and sci-fi.

Original programming

Movie and TV library

Crackle features films and TV shows, some exclusive, mainly from Sony Pictures and its subsidiaries, including Columbia Pictures, TriStar Pictures, Screen Gems, Sony Pictures Classics, and Sony Pictures Worldwide Acquisitions.^{[citation needed]}

Crackle also features the "Crackle Original" series, including On the Ropes, Going from Broke, Hidden Heroes, The Oath, and Snatch. Crackle's content changes each month as titles are added and taken down.^{[citation needed]}

Content providers

Availability

While it was Sony Crackle, it was available in 21 countries and in three languages: English, Portuguese, and Spanish.^[30][16] Currently, Crackle is only available in the US. Crackle was launched in Canada in September 2010.^[31][32] In late 2015, several of the service's original series were made available only through the local services Crave TV and Shomi.^[33][34] Following the closure of Shomi in the fall of 2016, new productions continued to be released exclusively on Crave TV, as well as Amazon Prime Video and Super Channel (Canada).^[35][36][37]

Crackle's Canadian operations were shut down on June 28, 2018, and its content was moved to Bell Media's CTV Movies and CTV Throwback services.^[6] Despite Crackle being a Sony owned service, the successor CTV app has not launched on Sony's PlayStation or Smart TV platforms, although it has become available on Microsoft's Xbox One console and Samsung's Smart TVs.^{[citation needed]}

As of late 2016, Crackle in Latin America was only available as an ad-free paid service.^[29][38] Subscribers were required to have a pay-TV service provider that had partnered with Sony Crackle in order to access the service.^[39] Crackle was discontinued in Latin America on April 30, 2019.^[40]

See also

• List of streaming media services
• Video on demand
• Popcornflix

References

External links

• Official website